PRIORITY ONE HOLDING was founded to build a diversified real asset platform that creates sustainable long-term value, with an established presence in the UAE and Germany.
Our guiding principles—disciplined investment, operational excellence, strategic partnerships, and digital innovation—shape how we invest, operate, partner, and grow.
Public-private partnerships (PPPs) are central to our platform and form a significant part of our project portfolio. Working alongside government and semi-government entities, we combine investment, development, and operational capabilities to deliver strategic real asset projects that contribute to economic development and the communities they serve.
Our ability to deliver at scale is strengthened by a broad partner ecosystem of investors, developers, operators, contractors, technology providers, and specialist partners who bring complementary expertise to our projects.
Our people remain fundamental to our success. We are committed to Emiratization, developing UAE national talent, creating opportunities for the next generation of leaders and professionals, and continuously strengthening our wider workforce.
Looking ahead, our ambition is clear: to accelerate growth by scaling our core businesses, expanding our presence beyond our established markets, and pursuing investments, joint ventures, and partnerships that broaden our reach and open new horizons.
We invite you to explore PRIORITY ONE HOLDING and join us in shaping what comes next.
Sincerely,
To create sustainable long-term value by investing in, developing, and managing diversified real assets that strengthen economies, communities, and stakeholder outcomes.
To be one of the region’s most respected real asset platforms, recognized for creating sustainable economic, social, and stakeholder value.
Our business philosophy is built on four core tenets that guide our investment decisions, operations, partnerships, and innovation.
Allocating capital through informed decision-making and prudent risk management, balancing short-term performance with long-term growth.
Enhancing operational performance through empowered people, standardized processes, a commitment to quality, and a culture of continuous improvement.
Building an ecosystem across the public and private sectors that brings together shared values, aligned interests, and complementary capabilities.
Leveraging smart technologies, integrated systems, and data-driven insights to sharpen judgment, strengthen organizational resilience, and enhance agility.
Beyond our core portfolio, PRIORITY ONE HOLDING invests in high-potential ventures that complement our existing businesses and unlock new growth opportunities, including biotechnology that advances UAE’s health security.
AL YASH TRANSPORT
Leases passenger vehicles and heavy equipment to construction, oil & gas, and industrial clients, with CICPA-certified drivers available upon request.
FIRST EXIT MARKET
Delivers neighborhood retail services to workforce communities, providing convenient access to groceries, fresh produce, snacks, beverages, and everyday essentials.
FARM FOURTEEN
Cultivates greenhouse-grown fruits, vegetables, and dates year-round for businesses and consumers across the UAE, supporting UAE’s food security.
Contributes to the communities where we operate through community engagement, education, Emirati talent development, and public sector support, health and well-being.
Maintains internship partnerships with UAE universities, providing students with hands-on experience, professional development opportunities, and a pathway to transition into the workplace.
Supports student engagement by providing HCT Al Dhannah Campus students and faculty with access to Al Dhannah Beach facilities.
Hosts educational and recreational school visits that inspire learning, exploration, and discovery beyond the classroom.
Sponsors the Young Manager Competition at Higher Colleges of Technology, Al Dhannah Campus, promoting leadership, analytical thinking, and decision-making among students.
Supports Civil Defense personnel by providing accommodation at its Al Dhannah facilities, contributing to the readiness and well-being of frontline teams.
Sponsors and participates in the Sheikh Mansour Bin Zayed Football Championship, promoting sport, teamwork, healthy lifestyles and community engagement.